Date
March 2025
Role
Designer/ Illustrator
Duration
March 2025 - April 2025
Project Goal
To design a e-commerce website & app that supports sustainable products
Challenge
Design a gamified sustainable shopping app that educates and motivates users to make eco-friendly purchases. The app should use gamification mechanics to drive behavior change, making sustainability an interactive and rewarding journey. This problem statement was given during an UI/UX competition named "App-Nova" at their Annual TechFest Cognizance at IIT Roorkee.
Results
The Green Sas app and website, designed during my time at IIT Roorkee, deliver a seamless platform for promoting eco-friendly products and sustainable living. The interface combines a clean, modern design with intuitive navigation, making it easy for users to explore and shop consciously. A unique gamification system awards users points for eco-friendly purchases and sustainable actions, encouraging continued engagement and loyalty. The responsive design ensures smooth performance across devices, while consistent branding and visually appealing layouts create a cohesive and impactful user experience.
Green Sas App Design
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
Key Learnings
"I learned how to integrate gamification to boost user engagement, maintain consistent responsive design across app and web, and balance visual appeal with functional clarity to make sustainable shopping intuitive and enjoyable."
Conclusion
The Green Sas project successfully combines sustainability with an engaging user experience, using gamification to motivate eco-friendly actions. Its cohesive, responsive design ensures accessibility across platforms, making sustainable shopping both rewarding and enjoyable.